As the weather warms up, garage sales begin appearing all over the U.S. Garage sales are a great way to clean out clutter while making some extra dollars for home improvements, bills, vacations or even “retail therapy.”
Marcela Iannini, department chair of Advertising and Design & Media Management at Miami International University of Art & Design, says, “Garage sales are great opportunity to employ basic marketing principles in a fun way; a little innovation and creativity go a long way to maximize sales.”
“It’s important to start with the basics of marketing – the four P’s – price, product, promotion and place. In garage sales it works best to think of the product as the garage sale itself and the items to be sold as product lines or brands of that product,” adds Cheryl Pilchik, Advertising faculty at The Art Institute of Philadelphia.
Dr. Larry Stultz, department chair of Advertising and Web Design & Interactive Media at The Art Institute of Atlanta-Decatur, a branch of The Art Institute of Atlanta, agrees. “It is imperative to use the same thinking retailers use to maximize the visibility and sales opportunities for a garage sale.”
Below are some helpful suggestions from Iannini, Pilchik and Stultz on making the best of your garage sale:
Whatever your theme, consider the following to promote your sale:
Give your garage sale a facelift to keep it fresh and appealing. Borrowing effective strategies and tactics used in the merchandising and advertising industries to engage the customer and communicate with them on their terms will help to ensure your success.
To learn more about The Art Institutes schools, visit www.artinstitutes.edu.